Many of our clients come to us because they aren’t satisfied with the results of their current Ads campaigns. Usually this means that their ROI is not good (the conversion rate is low, or not tied to a meaningful action on the website).
We thoroughly review the campaign settings, and verify the tracking code accuracy, placement, and reporting. Then we analyze keywords, ads, bidding, landing pages, and website analytics to pinpoint areas for improvement.
After re-launching with our best initial efforts we continue to fine-tune bidding, keywords, ad copy, and landing page optimization through our ongoing campaign management services.