Finch™ is a ‘software as a service’ bid optimization solution that we are proud to distribute in Asia. Finch has over 300 clients worldwide and as of February 2012 they have seen an average improvement of 111% in their online advertising performance.
Bidding is possibly the most critical, yet least glamorous, aspect of PPC success from an ROI perspective. If you bid too low, you lose the click. If you bid too high, on keywords that don’t convert, you lose your money. Every keyword, every match type, warrants a unique bid. And the bidding is affected by changes in the competitive landscape as well as seasonality. If you do the math it’s humanly impossible to truly optimize any PPC campaign with more than a dozen or so keywords.
Finch will happily co-exist with your internal staff and/or third party vendors managing your SEO and website, automatically adjusting and optimizing bids and auto-inserting newly converting keywords into your ad groups every 24 hours. Finch enables a ‘cost per value’ model for Ads bidding that is most conducive to maximizing ROI for e-commerce sites but Finch also works very well in CPA models, such as those used for lead generation.
We would be pleased to provide a no-cost comprehensive PPC keyword ‘audit’ based on your historical Ads data to show how your results would improve with Finch. This report requires virtually no effort on your part, and the report and the recommendations therein are yours to keep, with no obligation.